美南新聞攜手 Xavvi 啟動 AI 營銷工作室

打造內容行銷與科技創新的跨界新平台

2025年8月，位於美國德州休斯頓的美南新聞集團（Southern News Group）與全球 AI 電商創新品牌 Xavvi 正式宣佈攜手合作，成立「AI 營銷工作室」（AI Marketing Studio），並在美南新聞總部——環球第一銀行金融大廈內設立創新基地。這一舉措象徵傳統媒體與前沿科技的深度融合，為休斯頓及全美內容創作者、媒體人與創業者開啟全新的發展機遇。

媒體 + AI：打造新一代創新引擎

「AI 營銷工作室」由雙方共同規劃與運營，聚焦於AI應用、媒體轉型與內容變現三大主軸，致力於培育具備全球視野與技術能力的數位內容人才。工作室整合美南新聞長期深耕的媒體資源與 Xavvi 在AI電商與工具開發方面的前沿實力，打造出兼具創意與商業價值的內容孵化平台。

四大核心訓練模組

AI工作室的培訓架構涵蓋四大模組，全面提升學員的跨域實戰能力：

1. AI 技術與實戰應用：教授 AI 寫作、圖像生成、語音合成、影片剪輯與自動化工具的操作與整合。

2. 內容創作與傳播：培養學員在圖文、短影片、播客與多語言內容的製作與行銷能力。

3. 電商運營與行銷策略：導入跨境電商知識、私域流量搭建、社群帶貨等電商變現方法。

4. 社群經營與媒體整合：實戰推進社交平台內容佈局、社群矩陣裂變、媒體公關整合策略。

面向未來人才的創業基地

此次合作特別針對有志轉型的青年創業者、自媒體創作者、在職媒體人、以及品牌經營者設計，提供從基礎到進階的全面培訓，並開啟產學合作與內容共創機會。AI 營銷工作室也將成為華人社區推動 AI 普及應用與數位經濟發展的關鍵平台。

正式啟動與首場公開課程

AI工作室已於 2025年8月正式啟動，並於8月5日在美南新聞環瑰劇場舉辦首場公開課。課程主題為「AI 賦能內容行銷的應用路徑與變現邏輯」，由資深AI實戰講師 Peter 現場授課，吸引來自媒體、教育、商業領域的眾多參與者。

目前，AI營銷工作室已開通線上社群平台（如微信群「AI營銷工作室休斯頓群」），持續招募學員與合作夥伴，推動AI教育與技術應用的普及化，打造屬於亞裔社區的創新媒體新生態。

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關於美南新聞集團

美南新聞成立於1979年，總部位於休斯頓，是美國南部最大的中文媒體集團，涵蓋報紙、電視、網路與大型活動，致力於推動多元文化交流與社區建設。

關於 Xavvi

Xavvi 是全球 AI 電商與智慧工具的領導品牌，專注於創意行銷、自動化運營與數位轉型解決方案，服務對象遍及全球創業者與中小企業。

Southern News Group And Xavvi Launch AI Marketing Studio

Pioneering A New Era Of Innovation At The Crossroads Of Media And Technology

In August 2025, Southern News Group, a leading Chinese-language media organization based in Houston, Texas, officially partnered with global AI-powered e-commerce innovator Xavvi to launch the AI Marketing Studio. Headquartered in Southern News Group’s Global One Bank Financial Center, the new studio is positioned as a groundbreaking hub for content innovation, digital commerce, and AI-driven marketing.

Media + AI: A New Innovation Engine

The AI Marketing Studio is a joint initiative designed to integrate the strengths of both traditional media and cutting-edge artificial intelligence. By combining Southern News Group’s deep-rooted media resources with Xavvi’s expertise in AI tools and digital commerce, the studio aims to empower a new generation of creators, entrepreneurs, and digital professionals.

Four Core Areas of Training & Innovation

The studio will offer a comprehensive, hands-on training program across four core domains:
1. AI Technology & Real-World Applications
• Covering AI-generated writing, image creation, voice synthesis, video production, and marketing tools.
2. Content Creation & Distribution
• Focused on multimedia storytelling, including short-form video, graphic content, podcasts, and multilingual production.
3. E-commerce & Marketing Strategies
• Teaching practical skills in cross-border commerce, social selling, brand strategy, and monetization models.
4. Community Building & Media Integration
• Guiding students in social media ecosystem development, content distribution networks, and integrated media planning.

A Launchpad for the Next Generation of Innovators

This initiative is tailored for aspiring entrepreneurs, media professionals, content creators, and brand builders. It provides a structured learning path—from beginner to advanced—and opens the door to collaborative media projects and digital innovation.

The AI Marketing Studio is envisioned as a training ground and collaborative base for the broader Chinese and Asian American communities, fostering the growth of digital fluency and next-gen creative entrepreneurship.

Official Launch and First Public Masterclass

The AI Marketing Studio officially launched in early August 2025, with its inaugural masterclass held on August 5 at Southern News Group’s flagship event venue. The session, titled “AI-Powered Content Marketing: Application Paths and Monetization Logic,” was led by Peter, a veteran AI strategist and practitioner, and drew participation from professionals in media, business, and education.

The studio has also opened its digital community via platforms such as WeChat (Group name: “AI Marketing Studio Houston”), providing regular updates on training opportunities, collaborations, and technology resources.

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About Southern News Group
Founded in 1979 and headquartered in Houston, Texas, Southern News Group is one of the largest Chinese-language media organizations in the southern United States. Its operations span print, television, digital media, and major cultural events, with a mission to empower communities through information and connection.

About Xavvi
Xavvi is a global leader in AI-powered digital commerce and automation tools. The company focuses on creative marketing, intelligent systems, and digital transformation services for entrepreneurs, creators, and small businesses around the world.